If you are wondering why the Ea Sports would omit Colin Kaepernick from their popular sport title Madden NFL 19, you need to understand the history behind the iconic title.
Before Kaepernick there was another controversial figure, ESPN 2K5 became the main competitor to Madden. ESPN 2K5 were a dangerous enemy to EA, not only did ESPN 2k5 have better gameplay than its Madden counterpart, they did something worse they made EA drop their prices. EA was charging extortionate prices for their game, but ESPN tried to sway the Madden loyal by only charging ESPN only charged $19.95 for their game. EA were then forced to drop the price of their Madden game from $49.95 to $29.95.
Instead of making a better game than ESPN, EA pulled what is the equivalent of going to the headteacher in school instead of fighting your own battles. EA signed exclusive licensing agreement that gave EA Sports the rights to use official NFL teams, players and stadiums.
In doing so they made sure no-one could ever try to compete with EA again but with this move they also made themselves the NFL property because technically Madden is official NFL merchandising.
Fast forward to the events in 2018, NFL has wielded its power over EA, this time YG’s song, “Big Bank,” featured on the soundtrack for Madden NFL 19, saw a Big Sean verse which featured a Kaepernick shoutout get edited to remove the controversial footballer’s name.
It’s disappointing and appalling @NFL & @EA took @Kaepernick7’s name out of my verse on Big Bank for Madden 19, like it was a curse word. When he’s not a curse, he’s a gift! Nobody from my team approved any of this.
— Sean Don (@BigSean) August 2, 2018
EA Sports then started damage control, claiming it was all a mistake.
“We made an unfortunate mistake with our Madden NFL soundtrack,” EA said in a statement issued Thursday evening, adding,
Members of our team misunderstood the fact that while we don’t have rights to include Colin Kaepernick in the game, this doesn’t affect soundtracks. We messed up, and the edit should never have happened. We will make it right, with an update to Madden NFL 19 on August 6 that will include the reference again. We meant no disrespect, and we apologize to Colin, to YG and Big Sean, to the NFL, to all of their fans and our players for this mistake.
Well this apology was swiftly proven as the actions of a guilty party trying to stop the bleeding, a twitter user found that the 2018 Madden game is not the first instance of EA removing Kaepernick’s name from their game.
— JaYLeel Starks (@YourAnAssholex2) August 2, 2018
Why Is The NFL Scared Of One Man?
The way Kaepernick has been treated by EA as public enemy number one now makes me think the NFL is the lapdog of the president.
No-one had a problem with Kaepernick when he was just playing with balls and keeping his mouth shout. But when he started standing up or rather kneeling for African-Americans who are victims of police brutality he suddenly saw himself get blackballed from the organisation he worked so hard to be a part of.
Now, I’m no conspiracy theorist but it seems awfully fishy that the NFL, a compendium of conservative white men is following the president’s line on protests in their organisation.
In May, the NFL announced players that kneel for the anthem will be fined under a new policy.
If this sounds like the NFL preventing their players from protesting the organisation, it’s because it is. Kaepernick was protesting the police brutality that the US government is complicit in. But due to the furor he received from the NFL, it is now clear the NFL doesn’t care about that police brutality making them complicit as well.
And now they have essentially made it impossible to protest their views as an organisation, I wonder if any of the money they make from fining the player will be going into a charity fund.