Another day, another PR nightmare.
On Monday, someone noticed an ad by a seller claiming to be Jagazi Naturals, a Britain-based company that makes hair products tailored for black people. The ad was for a wig cap which is used to secure hair under a hairpiece and anchors the accessory in place.
The advert listed the size as medium. The colour as ‘n*gger black’.
The advert which was complete with familiar Walmart colours and typography made rounds across the web. Walmart and Jagazi Naturals have both apologised for the incident, they shifted blame onto a unkown third-party seller.
“We are very sorry and appalled that this third-party seller listed their item with this description on our online marketplace,” the Bentonville, Ark.-based company said in a statement on Twitter. “It is a clear violation of our policy and has been removed and we are investigating the seller to determine how this could have happened.”
— Lit Battles (@litbattlerap) July 18, 2017
Jagazi said someone had been fraudulently using their name to sell products.
“The real JAGAZI is a 100% black company for black people,” it said in a statement on its website. “People have often used our brand name to try to sell their products. Please be aware. Very sorry for all the distress this has caused. We are feeling the pain here as well. Most shocking!”
However, many are still confused at how a multi-billion dollar business could be so careless.