The Images Take Inspiration From Soul Music.
Gucci have unveiled their new campaign -a tribute to Northern Soul featuring an all-black model cast.
The new campaign has been influenced by the 60s photographer Malick Sidibè, who was renowned for his black and white studio portraits in Mali. The campaign also takes inspiration from Northern Soul, a 60’s movement inspired by black American soul music which made clubs like the Wigan Casino famous.
The campaign features dancers as well as models, the dancers don’t shy away from doing splits and backdrops that are associated with soul music.
The Glen Luchford shot campaign features only models of colour and this comes at a time where fashion brands are under scrutiny to include more diversity in their model ranks. Recently agent James Scully blew the whistle on casting directors and took to Instagram to comment on the lack of diversity on catwalks. This also came amidst news that Balenciega had mistreated models at their casting.
Next for Gucci is their cruise show in Florence on 28th May. If you still haven’t got your Gucci fix, according to Dazed magazine. The release of the campaign coincides with the recent announcement of a new store-to-door service with Farfetch – it promises to deliver orders of the flamboyant fashions in under 90 minutes (in Paris, Milan, New York and LA).